Wednesday, May 23, 2012

J.Crew Takes out the "Jenna" in the Jenna's Cardigan?

"Thanks!" to jb38 (in this post) who shared the following insight with us:
OT but I noticed they took 'Jenna' off some item title's and desc. Ex: Jenna merino cardigan. No longer called that and the desc starts with 'We...' instead of 'Jenna...' Thought it was interesting :)
Well it certainly appears that way! Check out the old description for the Jenna's Cardigan (Item 24712; $70.00):
Our creative director, Jenna, asked the design team to come up with the perfectly cropped cardigan to wear specifically with a dress (any dress), and voilĂ . Short but not too short, with a higher ribbed hem (so it's more fitted and slightly dressier), it is, indeed, absolutely perfect. Merino wool in a 14-gauge knit. Crewneck. Three-quarter sleeves. Hits above hip. Import. Dry clean. Online only.
Now take a look at the current description for the Merino V-Neck Cardigan (Item 58919; $79.50):
We challenged our design team to come up with the perfect cropped cardigan to wear specifically with a dress (any dress), and voilĂ . Short but not too short with a higher ribbed hem (so it's more fitted and slightly dressier) and a V-neckline, it is, indeed, absolutely perfect.

-Merino wool in a 14-gauge knit.
-Long sleeves.
-Hits above hip.
-Dry clean.
-Import.
The wording of the two product descriptions are practically the same. Yet, no mention of Jenna in the newest version of the cardigan. And of course, there is the price hike of $9.50. Maybe for the additional length in sleeves? ;)

For awhile there, Jenna was clearly becoming the new face of J.Crew. Are they moving away from Jenna Lyons now? Just recently, we learned that J.Crew was transitioning focus to other tastemakers at the retailer. (Refer to the "Where Did 'Jenna's Picks" Go? {answered}" post for more.)

What are your thoughts on the omission of Jenna's name in the cardigan's description? Do you think J.Crew is moving away from Jenna Lyons as the face of the organization?

9 comments:

  1. She probably realized people are sick of her. I'm all Jenna-ed out.

    ReplyDelete
  2. They had better not be pushing the newly out Ms. Jenna into a glass closet.

    ReplyDelete
  3. Happy Day haha the cardigan is now on sale for 69.50 + 30% off w/ Loveit promo + 7% cash back from shopathome :) tx Alexis for the shout out!!

    ReplyDelete
  4. Can't believe "Jenna Cardigan" was chosen to begin with. What was "crazy nutjob cardigan" already taken?

    ReplyDelete
  5. Which skirt is the model wearing?

    ReplyDelete
  6. Why do I have this feeling that Ms. Lyons will move on in the near future?

    ReplyDelete
  7. I was just coming to this blog to ask about the cardigan's name change! It does seem pretty risky for J.Crew to become too reliant on the name/reputation of Jenna Lyons--I wonder if they are trying to focus on "design team" and other names at the company so they don't have to worry about customers losing interest if Jenna Lyons leaves J.Crew?

    ReplyDelete
  8. Chanie, I think it's the double serge wool skirt in heather acorn from last winter.

    ReplyDelete
  9. They also took her name off the jenna bracelet. Its now the classic link bracelet...

    ReplyDelete

Dear J.Crew Aficionadas & Aficionados: Please feel free (and encouraged) to share your thoughts and opinions. :) However, please note that this is still a personal blog. So comments that are considered inappropriate (e.g. obscene, racist, homophobic, personal attacks, rude, and just plain mean) will be removed.

And now back to J.Crew! :)